Initially when approached the feedback in regard to the
illustration style, the animator’s way towards the singular colour
illustration. This is because it reflected the style of the initial
illustrations of which were created. Although through explanation of the visual
research which we had completed, and also explanation of the feedback from
other designers it was decided that we would move forward with a more colourful
palette.
A more colourful palette would allow for sense maturity to
the piece as discussed in the previous feedback. This pallet load will be more
selective each of the pieces will retain the main theme colour which will run
throughout the rest of the illustrations within that piece. Therefore, making
each piece coherent throughout the style of the story and the character who is
telling it. This will allow the campaign to all have a very different style but
also come together in the way in which it's presented. Something which was
highlighted to us in the Google pixel ads as part of the research.
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