CWTS - Web Design Research

Before beginning the ideation stayed for the website itself, I decided to look into the different ways that the major competitors in the local area presented their online presence. Through doing this I could see what works and what doesn't to the businesses that are currently leading the market in the industry within the parameters.

Tonks Brother's Website

• The website is simple and displays lots of imagery of the work itself.
• Branding is evident such as pictures of the van.
• Typefaces are inconsistent with the rest of the website, and inconsistencies with the actual titles.
• The hero banner is not interchangeable and has not changed.
• Accent colour carried out in inconsistent parts due to imagery.
• Structures in a dated way.

ETS Website

• Inconsistency with the accent colour of the logo.
• Inconsistency and style of imagery.
• Amateur imagery used.
• Interchangeable images within the hero banner, this is something to look into to be able to offer a point of difference to each consumer who comes onto the website.
• Clear central navigation, making it easy for the user to be able to get around.

Heart of England

• The key accent colour is carried to about through borders and other design aspects.
• Breaking of block colour banners, and inconsistency and type size offers a confusing sense of hierarchy.
• Clear navigation system.
• No differentiation between header and contact in terms of visual identity.