Saturday, 4 May 2019

CWTS - Logo Further Research


Two researching into businesses also within the local area, I could gain an understanding of the visual aspects which seem popular in order to gain the attention of the audience within the area. Could also see the way in which competitor brands have been branded, in turn allowing me to create something that is different and stand out against the competitive brands. In doing so the new brand will stand out, and gain notoriety amongst the community in which it will serve. This will also give the opportunity to create something that is on a higher level of sophistication visually in comparison to the other brands.

Brand Notes:


The Four Oaks
  • Overcomplicated.
  • Too many points of visual difference, overuse of different colours create a confusing outcome.
  • The type does not take hierarchy, contact information should not be included within the logo itself.
  • Serif type to give an elegant and classy feel to reflect the area in which the business sets, being an influential suburb of Birmingham.

Treewise
  • Overcomplicated with the addition of certifications within the logo itself.
  • Logomark itself consistent with colour, serif typeface used again, although seem to be added to a Sanserif base, giving an over complicated feel to something which should be simplistic.
  • Use of the tree may be other complications when it comes to transitioning the logo onto collateral design such as uniforms.

Elms Tree Services
  • The logo offers more simplicity with a fan serif typeface.
  • The logo is clearly based around the idea of the square imagery, giving it a better visual consistency and clear colour scheme.
  • Don't believe the typeface needs to be abbreviated as well as containing the entire name, this makes the logo overcomplicated.
  • the use of a gradient within the logo at the necessary depth, simplicity is the best way forward for a logo.

Tonks Brothers
  • The logo is simple and more modern than the others.
  • An abstract interpretation of imagery allows for visual links to the business, whilst also remaining simplistic and memorable due to its unique style against others.
  • Simplistic type allows for a feature on the name of the business itself in the name of the people running it.
  • Bright accent colour can contrast against the colours used throughout the branding to make branding more memorable.
Moving Forward:

  1. All of the logos contain imagery of trees themselves possibly look into the idea of using just an element or other imagery related to the specialism of tree surgery, in order to create a visual difference.
  2. An accent colour works better to go with the branding than in the Lego itself.
  3. Simply some needs to be key in order to get the brand across in the most memorable way in comparison to some of the more complex logos that are in the same area.
  4. A more modern approach such as can be seen in the last example needs to be taken in order to be able to represent the key values of the business, being modern sophisticated, whilst young and vibrant, due to the people who are running it.


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