Engagement with industry - Impression

Agency Name: We Are Impression

Time spent at the agency: 10 Working Days

Level: Intern

As we were told in the second term of 2nd year, we would need to complete a minimum of two weeks work experience over 3rd year in order to pass PPP module, and begin to engage with the industry in a professional manner, the opportunity would also allow us to experience an element of the industry that we may want to work in, through getting this extra experience, we may be able to determine if that part of the industry is right for us.

After e-mailing back and forth with quite a few companies, I managed to get in touch with Impression Digital Marketing. They are an award-winning digital marketing agency based in Harrogate. They specialise in growing brands through creative thinking and a digital-first approach to marketing. As my practice in the second year had begun to explore web design and UX/UI design, I felt it the experience to be hands-on learning design from an agency of such calibre would be an invaluable experience I had to take up. 

Initial Contact:

Initial e-mail

Reply

Week One:

rebuilding david wallobourhg

autumn campaign estate agents

wireframing whitetail gin

Week Two:

Pure skin lab

northern energy

the ice co

Statement Post Internship: Charlie the CEO of the business asked me to create a statement that could be posted to the website, alongside a blog post about my time with the company 

As I was entering my third and final year at Leeds Arts University, I wanted to begin to find my place in the industry, so I went on a mission to find a successful agency to get a taste of agency life.

Impression gave me the opportunity to do just this. Unlike other internships and experience, you may find at this level, I was taken into the agency on an equal level, allowing me to truly see the industry I am about to enter. Across two weeks I worked on a plethora of briefs that gave me an insight into design for the print, web. I worked on everything from wireframe planning, to rolling out an advertising campaign to completion, from planning stages. As part of working on these briefs, I was included in the communications with clients, allowing me to see how to overcome any obstacles with clients; including being invited to client meetings. The experience didn’t only expand my skills as a designer but opened my eyes to how an agency can run successfully in a productive environment.

The process of working at Impression is massively based on collaboration, it's made me more professional and given me the sense of direction I will continue aim towards. It was so beneficial to be able to work closely with strategists, planners, designers, developers on a face to face level, through the process of each brief. This gave me the confidence to be able to approach others in the industry to work with them and unlock the potential of my design work and give the client the best outcome possible.

I most enjoyed the close-knit sense of working alongside others in the agency, it showed me that agency life doesn’t need to be boring, quite the opposite! You can work at the top of your game, working in a fun environment that enhances the whole experience.

I couldn’t have asked for a better experience then my time at Impression, it led to a massive boost in confidence in my own work, as well as some freelance work; working on some projects I started at Impression. Impression has let me walk into my third year with the drive and ambition to become part of the industry in a place that I feel as productive and happy as I did at Impression.

Reference from CEO:

Callum was a delight to have with us at Impression. His creativity & passion for design shone through and he was an asset to the team during his time here. We throw him in at the deep end working on some live client projects and the work he produced was to a good standard. I hope we can do more with Callum in the future as he’s got a bright future ahead of him!

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