AC - Evaluation

I believe that the brief was met completely, in terms of creating a brand identity which is clearly identifiable and has been influenced by the designer's works herself. The key feature in the brief itself was to create a design that was representative of the portfolio work. Unique modification of the typeface used within the final outcome is influenced directly through the designer's use of technique and skill, leaving the designer with an outcome entirely relevant and unique. The identity is translatable to be used across a various plethora of platforms due to its simplistic nature, allowing for pure clarity when used in both print and digitally. The visual representation ties in with the fact that the brands new and has been influenced by target audiences current market position and lifestyle choices, making the design itself instantly familiar with the target audience.

The collateral design that has been created to go alongside with the branding itself takes into consideration the scale and production methods of the prints when transferred from traditional methods into digital. Classical designs were created with the consideration of the target audience in mind the needs of an emerging designer, promoting not only the brand but the work itself every visual point of contact.

Working on this live brief with the client was a smooth process due to the consistent level of communication between myself and the client. Ideas were presented in a way that breakdown the key design changes, and design decisions allowing for clarity for the client themselves. It was made evident to the client that their work and brand ethos was highly researched into, and highly influenced the design decisions made in the outcome itself.

If I was to go back and improve the brief, I would work with the client on a longer period of time to be able to ensure the branding was carried across all platforms in the correct way. For example, working with the client on a website design, which we have discussed is a future opportunity once the client has begun to establish a business.