Durex - Style development/second meeting

Figure 1

Figure 2

Figure 3

Within the second meeting, Ally and I discussed the visual content that should be going into our campaign in regard to each of the scripts. As I have been researching visual styles and finding content to bring together for the scripts and storylines themselves Ally has been testing illustrations to be able to bring together storyboards of the visuals that we could be creating a feature of the ads. These sketches as can be seen in figure 1 to 3 as can be seen just short and quick sketches were created in order to be able to choose which ones to develop a storyboard like a manner.

From these stages, we decided to put together a storyboard for each of the ads. This is in accordance with the scripts that have already been developed. Each of the storyboards we created some initial imagery during the meeting to be able to bring together a style for each of the storylines.

The storyline is as follows:

Advert one Simon 20:

initial animation opens on an image of ladish -type boy sitting casually in a chair laid-back and relaxed.

As he begins to talk about the night out a yoga bomb appears, in which a shot of Yeager is dropped into a glass of Red Bull.

As he talks about things proceeding with your toilet door swipe from vacant to engaged.

There is a dashed outline of condom indicating it is not that.

An image of the door swings opens accompanied by a female gasp.

We cut back to the interview where Simon is laughing as he tells the story.

Advert two Ellie 23:

the animation starts with a woman sitting on the floor with her legs crossed, with a cat, giving the feel of a relaxed situation.

As she begins to tell the story the image cuts to a scene of a bedroom with a batch covered in roses in the shape of a heart.

The image of a condom packet being opened, along with giggles.

The image of the candle being put out by one hand pinching the flame as the light goes out the background goes from a warm colour to cold blue.

cuts back to the interview style scene.

Advert three Ed 17:

the animation starts with a teenager sitting on a bean bag holding a phone and occasionally swiping it with a finger as he talks.

As he talks his voice goes from being direct to a voice-over style, we see a supermarket door open with a ping.

With a tracking shot of different condoms (in different colours on the shelf (these colours are in the Durex gradients.

one condom packet slides into view bumping into another knocking it over.

Glasses and moustache represent a face that appears.

The moustache curls up in the blushes of start appear where the cheeks would be, resembling a father like a figure/older man.

The image cuts back to the interview, where Ed finally looks up his phone directly at the camera to say the final line.