Before
beginning to design a poster for the promotion of Crown Works Tree Services Street's team, I
decided to look at some examples of existing posters for tree surgeons. Due to
the fact that I'm at university and do not receive any flyers such as these
through the post, I decided to look online to find examples.
 |
| Figure 1 |
- Bright colours of been used to make it distinctive compared to other leaflets of a similar nature which you might receive.
- Three key colours have been used, in a similar way that the brand in which I am creating has three key colours.
- All of the information is put onto one sheet, although this makes the information seem quite busy and squashed therefore you don't really receive any information about the business itself.
 |
| Figure 2 |
- Information is all put onto one side.
- Illustration has been used more than once.
- Due to the amount of different features, straight banners, curved button like highlights, line highlights, there is confusion in the hierarchy of what information to take in first.
- Simple colour the palette has been kept throughout.
Initial Ideas
 |
| Figure 3 |
As can be
seen in figure 3 I started to experiment with wireframes, complementing the
start of what is already their industry and thinking about the way in which the
branding identity could be bought into this.
It was
evident it is important that the logo needs to be the highest and most large
part of the piece, this is to get across the brand as a whole and be able to
ensure the brand is recognised.
The
information will be centralised of all the way through, offering a sense of
hierarchy, something which I found previously my research to be an issue with
the other designs. Once again when getting information across in promotional
materials it is important to keep clarity and simplicity in mind. Through
bombardment of the audience, they were not taking the information is presented
in front of them.
I'd also
decided to spread the information of the content given over to sides, being
double-sided offers the opportunity to be able to have less information on each
side, both will contain what the business does, but in a way that is simplified
allowing the audience to be able to have a quick reference when they come to
use the flyer to be able to pass on knowledge of the business or use the
business themselves.
Digital Ideas
 |
| Idea 1 |
The initial idea for one side of the design allows for the brand identity to be put across in
terms of the logo and the generic simplification of what the business does.
Instantly telling the audience who the brand is and what they do. This then
leads onto the contact information for the brand and service itself. Further
information will be found on the reverse side.
I felt as if
this design was to plain and not representative enough of the brand. Even
though the fact that the logo has been used as well as the accent colour and
the key colour to the brand, I felt imagery may be able to bring a more
interesting visual aspect to the flyer through doing so making people more
interested in the information it contains.
 |
| Idea 2 |
With an idea
to an experiment with imagery can be seen, as well as giving this a clear
visual link to the actual job which the service completes, it also gives
another visual reference to the brand themselves. Three showing the uniform it
shows that the brand is a legitimate professional service, as well as adding an
extra visual link to the branding, due to the repetition of the logo.
I believe the
imagery is successful in offering visual difference, although I believe because
of how busy the imagery is it takes away from the information on the sheet
itself. To be able to combat this the image could either be enlarged dropping
out some of the aspects and making it simpler, although I did not want to do
this as it would cut out the branding from the image itself. The image could be
edited in a way that made it more subtle.
 |
| Idea 3 |
Through the
use of duotone editorial methods, the image was made the same colour as the
brand identity itself through the use of different gradients of grey the
darkest of which is the exact match to the grey used as the background of
the information. This further ties in the image visually with the content and
the branding itself offering visual coherence and consistency throughout the
brand identity. The brand is not lost within this image due to the fact that
the white logo highly contrasts against the grey of the image.
This is the design we will be moving forward offer one side of the flyer itself due to the
nature of it being simplistic and giving across the information in a concise way was also representing the brand the visual identity of the brand.
Reverse Side
 |
| Idea 1 |
The reverse
side of the flyer I felt it was important to use the horizontal version of the
logo allowing for more information itself and also more negative space so the
information could have room to breathe. By leaving room and space between the
information given it allowed the information to not become overbearing. In
order to bring attention to the services that are actually on offer, the
typeface was presented in uppercase. Hierarchies are brought to the visual of
this flyer through the use of spacing rather than accident coloured borders.
Although belief
this is unsuccessful in terms of putting all the information that was needed on
it, I thought it was important to include social elements to be able to push
the digital aspects also of the way in which the brand is being promoted. As
can be seen below in idea 2 through the use of simplified social media icons
and the addition of a small part of the text it allows for these platforms to be
promoted also. Due to the fact that this allows for less room on the page
itself, axing coloured borders are used to separate each of the sections giving
a clear difference in a visual term of the context of the information being
given.
 |
| Idea 2 |
Idea to miss
the selection which we have decided on sending to production, due to the fact
that this still retains all of the information that the business needs. Through
having the services and logo on either side of the leaflet also allows the
audience to pick it up from either side and know instantly what the business
does. Imagery has not been used on this site to be able to keep it simplified
you to the amount of information that is being given. Although the visual
identity is fully carried out through the way in which the pieces put together.
We also felt this was a better representation of the brand due to the fact of
call of action to go to the other platforms of promotion.
Final Design Mockup: As can be
seen below a digital representation of what the flyer would look like printed
was used to show the client before sending to production. This was presented as
well as the flat lay designs in order to be able to be signed off the
production, please find a physical copy of this flyer within the physical
submission for this brief.
 |
| Mockup |
Final Design:
 |
| Final Design 1 |
 |
| Final Design 2 |
No comments:
Post a Comment