Wednesday, 1 May 2019

LGBT - Design Development

Idea Development 1:
Trial 1

Response to the feedback I decided to develop idea two from the last development stage. Following the feedback instructions, I experimented with the use of shadows and gradients. In doing so it allowed to add depth to the previously flat illustration of the LGBT flag, also adding further depth in terms of making it slightly more abstract, and therefore less obvious. In order to add the effect as if the object was moving/overlaying itself gradients of black were added in the creases, the creases being where the point changes from being straight diagonal. This allowed for a contrast between the highlight and the depth of the object itself giving it a sense of depth. The in-media part of the typography of the logo was kept inside of this object, ensuring a distinct visual link between the branding and the object itself. Removing some of the fill from the top was also experimented with, as can be seen here in the type which describes the date. This again was a response to feedback although I do believe that it makes it too faint and not a highlight of the piece, due to the fact that this would be a poster for the event I believe that this is being brought to the forefront and therefore the Fill was kept.

Trial 2






In the next two experimentations further development of the response, the feedback was created. In addition to the dark gradients which were added in the creases of the object, I decided to add a white gradient in the centre of each of the objects highlight section. As well as adding further emphasis on the dark part of the object itself this technique allows the object to have some life. In terms of it makes the object seem more realistic, due to the vector is not nature of the colours underneath it gives the object a sheen. This allows for a more abstract filled the entire poster due to the contrast between the realistic flag type object and the block colours used, contrasting against the black. I experimented with removing the black background in order to bring the colours to the forefront, although this made the object seemed darker and push it further back rather than bringing the colours to the highlight of the piece itself.

Idea 2 Development:
Trial 4

Trial 5
Once again, the further developments were done in response to the feedback I received. In trial four, an example can be seen of the trials in which I took a colour from each of the elements of the flag and made the background colour. Therefore, making it blend in with a certain part of the typography in the typographic object created to represent the brand for this concept. Although as can be seen here due to the way that the type overlays it doesn't allow for a clear representation for what that eyepatch says throughout. Through doing this it also highlights a section of the flag rather than offering quality throughout all of the colours, each of which represents a different part of the LGBT community. Through pulling one to the foreground it allows for sensible equality amongst the other colours, therefore going against what the LGBT flag actually represents and thus deeming the concept behind the use of the colours incorrect.

As can be seen in trial five, attempted to combat this to the addition of a small white outline on the colour that was being used in the background. Although this made it clearer that there were six different elements of type within the piece, it once again pulled one section of the type to the forefront. This could be interpreted as if this part of the LGBT media event is focused only around the colour that has been pulled forward/the representation of that colour in the flag is being focused on in the event.
Trial 6

I also attempted to interpret the feedback in a different way, through keeping the dark background in which people said the tax best set in, I used to block colour to be able to bring forward one section of the text each time using the colour that is relevant that part of the typographic object. Although once again I believe this offers the same issue as previously discussed.

Trial 7
Within the last trial to experimenting with pulling forward only one of the colours, and using outlines to be able to represent the other colours on the image found a way in which I could represent all of the colours evenly without them taking too much of an obvious position within the page, which was an important part of the brief. Using the outlined colour of the typographic object each of the colours can be overlaid with each other creating a gradient which allows for the entire flag to have that even representation. Whilst also allowing each of the text to be clear on what is being said. Due to the consistent nature of each of the outline’s representation is Similar and therefore equality is kept within the visual as it is within the concept itself. To be able to depict the title of the event itself are filled white logo will be used centred at the bottom as can be seen here.
Trial 8
In order to see the way in which all of the information would fit in the poster I also experimented with a change of the layout. As can be seen in trial eight the filled logo has been centred within the typographic the piece, therefore bringing the actual title of the event to the forefront of the poster itself. Allowing enough room and negative space around the other information on the poster that it creates a visual impact, in most import way, therefore, being most memorable, which is important due to the nature of the poster advertising event which people must remember.

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OUGD603 - Statement of Intent

I am a graphic designer with a great interest into branding and visual identity, using a mix of modern and traditional styles in a sophisti...