LGBT - Evaluation

Client Feedback:

In order to gain a clearer idea of the way in which the client felt about the branding could have gone, as the client short reference/feedback about the successes and downfalls of the branding and whether or not they felt it worked. This is the feedback I received.

Client Feedback E-Mail

Evaluation:

Overall, I believe this brief was successful. In terms of visual impact, the event was a sell-out, days before the tickets actually were taken off sale. I can see this means that the branding was successful and so was the advertising engaging with the audience to the point which pushed ticket sales, this is evident and has been noticed also by the client themselves. Although the requirements of the brief change throughout a believer responded in a correct manner making alterations which ensured the best visibility and engagement of the information of the audience was also retained consistency brand visual the event itself. The branding itself was informed through vigorous research into alternative events which offer similar experiences to a similar audience base. This led to the creation of something modern and fresh which sits both well in the LGBT community, being visually representative of LGBT culture, was also retaining asleep professionalism; thus, also sitting within the professional media world, showing by the interests and sharing of the event itself by the media industry.

The typographic choices were representative also of both of the communities that were involved within this event once again revealed within the research stages.

In terms of this being a live brief, the deadline was moved multiple times; this was due to the event being pushed back a month. Although I dealt with this within a professional capacity and made the visual changes accordingly. Communication was key within this brief due to the team being in London who were putting the brief on, this included two face-to-face meetings as well as various online communications to. I ensured each point of change that the team were informed, and the direction of creativity was put in the right manner to be able to carry on progressing with the brief to be able to meet the deadline.

If I were to do this brief again, I would offer further clarity on the deliverables at the beginning of the brief, through doing so it would have avoided extra time creating new developments which would be fitting for alternate social media campaigns which were needed to be created during the design process.