In order to be able to get an idea for what type of typeface would work best for the designer, whilst also being relevant to the audience, and retain a strong visual position amongst competitor businesses I decided to create an extensive investigation experimenting with a different type that I felt appropriate to the brand. This allowed me to further narrow down and select variations which I felt worked best for the brand, to move forward with.
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OUGD603 - Statement of Intent
I am a graphic designer with a great interest into branding and visual identity, using a mix of modern and traditional styles in a sophisti...
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Jim Lambie is an artist who uses tape on the ground to make simple spaces into artistic visual pieces. He was short listed for the 2005 tur...
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I am a graphic designer with a great interest into branding and visual identity, using a mix of modern and traditional styles in a sophisti...
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