During the process of the initial ideas, the designer and I
spoke about the name itself. Rather than using a shortened version of Abigail,
Abi decided to use her full name. This is something that I should experiment
within the initial ideas itself, this was done due to the fact that normally
full names are used within the brands I've been researching. In using the full name,
it gives a full representation of who the artist is themselves rather than an
abbreviation, giving the audience the chance to feel as if they're buying into
somebody as a brand rather than a colloquialism.
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