LGBT - Client Meeting 2

As I was in London, I decided to meet up with client face-to-face. This gave me the opportunity to show my initial ideas and development stages and be able to present the two ideas which I felt worked best for the brief. During this face-to-face allowed me to gauge their reaction and also gauge the way in which the two people organising the event themselves interacted with the design.

Designs Presented: 

Design 1

The feedback to design one was all positive the team felt as if it was representative of the LGBT community in the correct way, being visually representative of LGBT culture was not being too intrusive. Therefore, also being professional, and able to represent the media community in which the professionals engaging with the event would be sitting and also. They felt the title was too distracting placed over the rainbow colour itself and they should be left uninterrupted. Therefore, the title will be moved to the bottom of the page as seen in previous experimentations, this is something that was also shown to them within the initial idea stage.

Design 2

The feedback to the second design was also mostly positive, the team enjoyed the way that the type was separated out in an even spacing and therefore gave an even call for attention. Although this would need to be simplified to the copy which had been put on the poster does not technically need to be on it as this will be part of the social media.

Although, it was felt that the object (even though representing to the LGBT community and reflective of research patterns that the client previously identified as liking) was to representative in an obvious manner. This was due to the intense colours that are evident in this outcome. The team believe that the more subliminal use of the colours, as seen in design one a better representative for a professional engagement event.

Moving forward:

Moving forward all be making the amendments speaking about with the client. I will be refining the design and then coming back to the client to be able to present the final design to have it signed off and therefore decide on the identity. From here be able to move forward with a clear idea direction to the rest of the visuals needed the event, such as announcement posters.