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| Chosen Design Development |
After the last meeting with the client, it was decided which
design we were moving forward with. In order to get the final design further
refinement was needed. In terms of typography, the title needed bringing towards
the bottom of the page to not be obstructive to the rainbow coloured outline
typographic object. As this was the main visual for the branding itself this
needed to remain unobstructed in the main overarching poster. By bringing the
typography title of the actual event down to the bottom it also allowed for
negative space around it making sure it is clear and identifiable as the event.
In order to keep clarity the location and date were standardised into Europa
bold, this is due to the clarity that this typeface offers. Being a typeface
with no contrasting parts of the left offers the most clarity especially when
placed onto a black background. To further exemplify this the writing was kept
white and added was a slightly larger In order to keep clarity in between each
of the letters themselves. Due to this information being about the event itself
I believe keeping it by ties in with the title of the event, therefore, brings it
to the forefront of the piece. This also allows for a contrast against the
colours used within the typographic object to resemble the LGBT plus flag and
does not distract against it.
Intensely outlines themselves outline was up to a three
point from one-point line weighting, this was to be able to highlight the
nature of the poster itself. It also ensured when the poster was being printed
that the colours were brought to the forefront and had enough contrast against
the black to be able to stand out, this needed to be taken into consideration
due to the darker nature of some the colours such as the navy blue and purple.
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