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| Figure 1 |
Due to the changes in the format of the announcements needed
to re-experiment with the layout in order to stick to the visual identity which
I'd created the overarching poster which is a visual identity throughout. Therefore,
I tried putting the name behind the visual typography piece, which also said
the name of the person who was being announced. Although this allowed the
colours to take the forefront of the piece a belief it was too distracting to the
name itself. The name itself was kept filled white text to be able to ensure
clarity. By distracting from this and putting the colours over it takes away
from the clarity and understanding. Clarity needed to be at the key part of
these changes due to the nature of them being on social media they needed to be
instinctively linked visually to the campaign, but also really pack a punch
when it comes to getting information across quickly. This is due to the fact
the audience will be swiping down social media and come across these posts, in
contrast to the way that someone can stop and look at the poster.
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| Figure 2 |
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| Figure 3 |
In order to combat this clarity issue, I bought the name to
the forefront of the outcome, although this could be seen as an issue within
the previous experiments because of the fact that the logos presented in a white
above this is not a worry with this outcome. As can be seen in figure 3 I
also experimented with smaller text to the name itself, through doing so I was
able to include longer names within the further announcements at the same size
text, offering visual consistency throughout the announcement campaign.
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