LGBT - Announcement Poster Designs

 Due to the nature of the event announcement posters were also required as part of the brief. These posters will be announcing he would be part of the panel during the event. Therefore, need to be mindful in fact that the information in the poster needs to do include both the event branding, in a way that is understood from the initial poster to be able to keep visual consistency.

Figure 1

Figure 2

Within figure 1 a can be seen that the branding remains undisturbed in the same style as the overarching poster. Rather than LGBT and media have been presented in the white filled text, it is the name of the person who will be contributing towards the event. Although this poster is clear in the way of presenting the name of the person themselves, I don't believe the branding of the event itself is pushed enough across within this poster, to be able to come essay added the addition of the white logo at the top of the page as to be seen in figure 2. This further visually ties in the event with the initial branding poster itself. Although due to this fact everything on the bottom of the page needed to be moved down, I believe this makes it look too squashed at the bottom and therefore doesn't allow the information to be presented in a way that is easily legible, something which I believe is important within announcement post is due to the event needing to gain notoriety.

Figure 3

Using figurative as a base I decided to experiment with the branding itself, seeing how much I could push the brand identity to allow the visuals alone to carry through the brand. Rather than LGBT in media being repeated in the outlined rainbow colours, I decided to replace it with the name of the person being announced, keeping the same proportions as the overarching poster itself allows the visual identity to be so similar that the audience will instantly know the link between the two. This is visually reaffirmed by the addition of the white logo at the top of the page as seen again in figure 2. By altering the layout and making three filled white text presenting the name smaller, it allowed more room to be able to present the date of the event itself, as well as the job role of the person who is being announced. The location could be taken off at this point as it was realised these posters would only be presented within London city University itself, where the other promotional posters would also be presented. Having a knowledge of the event already meant that the event did not need to be re-on this poster rather just the person who would be attending the event. As I felt the Stalin figure 3 word best, I decided to have some experimentation with the layout of the poster itself. This was to be able to see which layout best across the information and both the branding in the same visual style that the overarching poster does. After discussion with my peers and tutors as well as deliberation, it was decided that layout experiment 3 offered the best visual equilibrium between the information given, the branding, and the visual identity of the overarching poster itself.

Layout Experiment 1

Layout Experiment 2

Layout Experiment 3