Studio Practice - Callum O'Reilly: May 2017

Friday, 19 May 2017

Final feedback I received about the final finished product was very positive people commented on the consistency of the theme, one of the consistency within the artwork. It was also commented that the production was of good standard represented the imagery well. It was also mentioned that it is positive thing used a program that did not know how to use beforehand to represent the learning curve that students can obtain within the year.

SB4 Evaluation

In relation to both the brief, rationale I believe I've created a successful outcome the calendar I designed practical, that helps the students organise themselves throughout the year; and also interactive as it gives the students a new cocktail each month. The content I have chosen is appropriate as organisation is something I struggled with the myself, the drinks concept behind it is a light-hearted joke about stress relief, but also enables the audience something to talk about with their new flatmates therefore helping them break the ice. The choice of media as appropriate as it can be placed within a room on a wall, unlike most calendars have aesthetically pleasing impression, which will not be ruined by the use of the calendar due to the perforated design. In my experience last year speaking from experience project consisted mainly of printed booklets with tips, although this was helpful it was not interactive, nor something I could take away remember the beginning of the year by. The piece I was presented with last year also did not specifically but in slight anything that person had newly developed since coming to the University. This was a big element me as I want to show off what university could do for you, such as help development within Illustrator, as evident through my work.

I believe the strength of my work is very athletic nature coinciding with its actual practicality allowing the students to have something that they would want to keep and consistently use. Although I believe my weaknesses through this brief with the lack of development due to time constraints given, this is where working with the team could have benefited me, as I was balancing other briefs simultaneously with designing and producing this one by myself. I would also improve the outcome by further experimentation with paper stock, although the print room was unavailable due to being fully booked as this was the end of the year. To combat this, I will be booking print room slots in the future before the briefing, as there was multiple facilities and available at the time of this briefing.

I believe that the ecstatic I have given a piece works well, the typefaces chosen are modern and concise complying to what is needed of the media in terms of this format. The colours chosen a variant depending on the drink, the brightest colour out of each has been sampled and used as the piece to create a sense of balance. I believe these colours are relevant for current design trends, as well as being non-gender focused, allowing the calendar to be used relevant to a wider audience; as we do not currently know who the audience are.

Overall I'm satisfied with the final outcome in terms of helping the new students, as well as the way in which it is helping develop new design skills; i.e. developing my illustration skills within Adobe Illustrator.

SB4 Final Printed Outcome

SB4 Final Design and Print

SB4 Trial

In order to test the different processes, I needed to secure the calendar together I used a test print. This was successful and highlighted no issues with the way in which I wanted bind the final piece. Although when creating the calendar, I originally ordered the drinks in the order of which I created them, therefore when they were altered to be ordered through strength years and dates on the calendar were mixed up, these will be corrected in the final piece. There was also various comments within the method and ingredient section which is easily rectified due to this movement, as their reference particular times of the year which are no longer relevant.