SB2 Design Development

I have decided to go for the first design presented within my crit, as I believe that it is more visually representative of carnival itself. In order to improve my design, I worked on the points that my crit highlighted:

Include Red

Change Grid System

Change Type to give it a sense of hierarchy and clarity

Improve emblem

In order to add the red hue that was highlighted in my crit, from previous designs, I used the opportunity to develop the emblem. I used a dotted texture to contrast against the blocky-ness of the original strips behind it. This also frees up some space in between the space, playing on retaining the negative space within the piece that gave it a modern and clean feel to contrast against the historic imagery used. Once I had stripped the poster back to just the layer of blue strips I placed this over, creating a shape which captures the head dress shape with more clarity. Therefore, working on two parts of the crit to create a successful design. 

To combat this new pattern within the design, the image was enlarged before being replaced within the new grid system. To preserve its importance, making it clear how the history of this event is imperative to its existence today, particularly in its 50^th year. Altering the grid in this way to place the content allows an alteration of rotation for the text, making the title the key text on the page, due to its alternative position; drawing the audience’s attention to it, and enforcing hierarchy with the type content.

Continuing on with the idea of making the content more accessibly understandable, the 50 and LS8 were placed into the grid. The 50 being the largest text on the page, exposing its importance of the anniversary year. Whereas the postcode is smaller it is still large in context to other content, instantly giving the audience the information they need. Through developing this design, I was able to address all points of the critique feedback, as the new positioning allowed me to create an alternate grid system, giving the content the space needed and making the poster have different elements of visual interest; making it more engaging to the audience viewing it.