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| Final Design |
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| Final Print Scan |
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| Final Submitted Print |
My final print
consists of the print I created which I believe I best aligned but still has
some variation from the precision alignment of the grid in my digital final
design. I believe this visual variation is needed to be able to show my
development within traditional print and the considerations that need to be
taken into account when creating a print through traditional methods.
I believe the layout
of my design has been successful in terms of creating a design that contains
multiple layers and depth, needing 4 separate elements to be exposed to the
screen. The layout deals with the initial issues highlighted within my crit
feedback, such as creating a visual hierarchy with my text content in order to
allow the audience to perceive how to read the text. The larger items on the
page give insight into the important information about the event, the 50
representing the anniversary of the event in an imperative way that brings this
fact to the forefront of the audience’s attention, being that largest text on
the page. Evidence of consideration of the grid layout in order to present the
information in a way that forces the audience to understand it in a particular
way can be found with the positioning of the title of the event. Even though it
is not the largest element of text the audience’s attention is drawn towards it
due to its alternate rotation, being the only text to read this way on the
page.
The need to communicate
this information concisely can also be found in my typeface choice, Century Gothic
was chosen because of its modern impression, with a standard kern. The typeface
has personality due to its curved nature of each of the characters, defying the
lacking of personality and formality of other modernist types such as Helvetica.
This modern choice also coincides with the modern design of the poster that
contrasts against the traditional print method, as well as the historic images
of the carnival, bringing the past and the present of the event together.
The colour choices within
my design depicts bright and vibrant colouration, the blue and red were chosen
as they are representing a breakdown of purple; the colour that is consistently
used within the branding and design of the carnival, which can be found in the
overlay of the two colours within the emblem.
The emblem is a
visualisation of the costumes within the carnival, divided into a modern vector
interpretation, coinciding with the modern overall feel of the poster. The only
other imagery on the poster depicts one of the carnivals first carnival queens,
this may be something that patrons of the carnival may remember. This will also
bring the audiences mind back to the origins of the carnival, as well as
reminding the reason for the event, bringing a taste of home to the West-Indian
community of Leeds. The image was made to look modern using a bright colour
overlay, further bringing into context the colours found within the
celebration.
Overall I believe that
my print is successful in being celebratory in tone, this is evident in the
references to history and present scale of the event, as well as type that references
the anniversary of the event. Celebration can also be evident in my colour
scheme, being bright and vibrant celebrating the colours that are found in the
carnival, such as purple being a consistently used in the branding, evident
here but through breakdown. The poster is also representative of the history
and present of the event.
If I was to redo the
prints I would further develop the amount of experimentation, I would create at
the print stages. This would allow me to play around with different colour
schemes, taking colours from the images taken from the park and the past images
from the event, giving the identity a further link to the event itself. I would
also experiment on different paper stocks, although the one I used in fits with
the needs of the brief. I would have liked to experiment with textured and
embossed paper, creating more texture; depicting the craziness and flamboyancy
of the event.
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