SB3 Evaluation

Our finished product was representative of traditional printing methods both in name and through the concept behind it. The name pressing matters itself refers to the impression needed from inked media to page to be able to print, the pressing motion creating the impression on the stock. The brand itself further represents this through the use of three stripes within the logo representing the three layers to traditional print, depicted throughout all posts in social media.

In terms of the design the campaign was successful, decisions were informed by research. The adaptation of a broadsheet into a catalogue shows the beginning of the theme throughout our brand, the mix of this with aspects of the tabloid paper create a brighter more interactive outcome, taking inspiration from the OK-RM bright vivid style, which consistency allows to be successful.

Our brand identity is consistent throughout, all typefaces used are sourced from research to inform the decision, all ‘header’ text has been completed in Franklin Gothic a type often used within tabloid titles, further tying together the brands visuals. Reiterated by the choice of red throughout the campaign, made stronger by being the only hue other than black and white, relating its importance to the audience.

Importance is visually represented through repetition within the logo, particularly the variation used within the snapchat filter and catalogue, depicted through the use of bold caps in high contrast (white against red). It is the largest item on the page when put into context, again representing the importance of the exhibition, and the importance of traditional print.

In terms of social media, the accounts made and maintained, giving some insight into the production and location of the exhibition getting the audience interested in the exhibition. The choice of social media in the way I presented it would also allow for a reach to an audience wider than just the LCA network, into the public promoting the university and what it can do. The methods I chose also represented no or little costs, and utilise the facilities of each social network and their new developments to optimum ability, i.e. use of Instagram stories and snapchat geo-filters.

From feedback received post presentation it is evident that we should have further developed the original idea of using comical slogans in the promotion of the event. As we tried to develop a professional and polished outcome, it almost became too serious and formal, by adding in the graphic design relevant humour it would have allowed for a lighter hearted manner towards the project. The serious tone comes from the use ‘importance’ in the design, to create more of an impact and lasting impression on the audience, the saturation of putting ‘pressing matters’ to the forefront of the audience’s attention almost becomes too much. Overall I am happy with the outcome and believe as a team we worked well all producing an even amount of development towards the final product, the project overall was created as a successful collaborative.