Poster Development

Test 1

In test one I began to experiment with layout placement based on the grid which I had previously created. In order to keep the poster interesting, when unfolded, I kept within the grid but spread the content out; allowing for each module of the grid to contain some information. This adds a sense of negative space to the piece as the content is the focus of it, although this is then filled with the image behind. The image has been overlaid to create a sense of depth, both of the colours were taken from Matisse’s piece ‘the snail’ this is relating the work back to the artist’s exhibition it is advertising. I chose Helvetica due to its link to modern design and modern art, therefore linking to the Tate branding identity, giving the audience a better feel for the atheistic of the work contained within the exhibition. I believe as I wanted to create a piece that was more focused towards the modern aesthetic that is linked with the Tate Modern, I am going to experiment more with white space and possibly a typeface with more personality, taking away the corporate look Helvetica is linked to.

Test 2

This experimentation led on from the design decisions I made in the last one. To incorporate white space, I made the image a centred element, freeing up negative space around the margins to insert the information. This experiment conforms more the idea of the grid system that I created; this gives the poster a lot more balance in terms of having information at either end of the poster. All of the text, including the title, is aligned to the grid system, to be able to create a system that keeps both the image visible and all information easily interpretable. This is the design I will be continuing to develop to be able to create a final for this brief, as it in fits with my personal needs for the brief that I have previously mentioned.