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| Original Invite List and Bio Information |
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| Facebook Page |
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| Facebook Video Post |
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| Facebook Video Post |
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| Facebook Video Post |
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| Facebook Video Post |
RAUM was the chosen exhibition branding that will be used
within exhibition. Once this has been selected the entire group was divided
into teams, in which a team leaders delegated us roles in which we would all
contribute towards the branding and promotion of the exhibition.
I was placed within the social media team, meaning I was
responsible for ensuring the buildup to the exhibition and the exhibition were
exposed on multiple social media platforms. I was case within the Facebook
team, believe this is the work placement within the team and this is what I was
experimenting with in my previous team. I also believe that this is the right
role for me as our feedback specifically mentioned the strength of our social
media within our previous team.
As part of the team for Facebook, it is my job to create the
event, page, and take charge of the stories posted during the event, I also
need to create regular posts within both the page and event to build hype about
the event. The great the more people that will attend, this is also highly
dependent on invites. This meant that I would need to invite people within the
surrounding area would be able to attend event, I also share this event with
everybody in the graphics course through Facebook enabling them to invite their
friends/anyone they know that would be interested in coming to the event.
In order to keep peoples interest within the event I posted
variation of different medias created by the members of the team, whose job it
is to record the production of the event so I can then create corresponding
posts informing everybody on the event about the run up to the event.
During the event itself I will be attending posting on the RAUM
page content of the exhibition being put up itself, this will be posted on the
new Facebook feature ‘stories’ which will allow everybody who likes the page to
view and share the story. This is a great way of creating hype around an event,
by showing your interested audience glimpses of what is to come if they attend.
This will be something that will be continued on throughout the week, ensuring
that people who run the event that not been well eventually come.
The posts are recorded on the story during the exhibition
will also be posted on the page that the week, meaning they will not disappear
after 24 hours, allowing your audiences to see how the exhibition is going so
far from production through to the final event.
In terms of visuals themselves I also produced the header
for both Twitter and Facebook, in keeping with the branding, these were made
specifically to fit these sections; ensuring the brand identities carried out
throughout forms of social media.
In correlation to this, the brand identity and visual
identity of RAUM must be similar throughout all of the social media platforms,
further giving notoriety to the brand itself.
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| Facebook Event and Page Header |
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| Twitter Header |
I have also been investigating the use of the promotion tool
within Facebook. If there was a budget available for social media, I would be
able to boost the event to appear in people's newsfeeds within a particular
area around Leeds. The settings also allow you to aim towards the target
demographic, such as creatives or students, therefore more people be interested
as it would be relevant. Although each hit that the event gained you have to
pay a small fee, although it would boost the event the fees involved make this
an unviable option.
Facebook will play a key role in recording the event and having
more frequent posts during the event in order to drum up more interest.
Although, pre-event I will continue to be posting updates on the production of
the event, as well as sharing the event with relevant people in order to get
the event across to a larger audience.
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