SB3 Branding Identity Development

When taking into consideration our branding identity we wanted to create something that was evidently inspired by tabloid newspapers, by being by tabloid newspapers from the broadsheets there is more visual identity that we can pick up on, mainly the red headline. From this headline colour we began to discuss the way in which we can portray our brand to make it evident across all platforms, including print and social media.

Logo

The logo, which was a group decision development, consists of three evenly spaced evenly wide. This simple logo is something that could be developed into many different variations, as well as be translated into different formats. This is the basis logo meaning that adaptions of this will be used throughout the branding, this is the logo that would be used on social media due to the small icons this simple depiction embodies our brand. The red consists of 100% magenta and 100% yellow, this is a consistently bright and one is also easily reproduced, allowed the ease of use between a group of people. We chose to do three lines rather than one or two, to represent three different layers within printing; the bed, the paper, and the print.

Colour Scheme

To be able to keep our designs consistent throughout the design of the branding, we decided to create a colour scheme. As people be simple keeping the focus on creating clean cut modern depiction of the newspaper. In order to do so we kept the colour scheme to a simple black white red. This repeater shared to each member of the team, ensuring the designs are consistent throughout the branding development.

Typography Choices

To ensure consistency throughout the branding design, we decided that we would only use two typefaces throughout the branding development. Times new Roman was chosen, as will investigating into newspapers, this was the only typeface used for body text; therefore, to be able to capture this visual identity using the same property tax within the catalogue and other aspects of the visual branding. The headline text will be using Franklin Gothic, this is the font that is used by the sun, again reiterating tabloid’esk identity. These typefaces were made available in the group.