Tuesday, 16 May 2017

SB1 Book Identity Research



Whilst researching the current selection of ‘To Kill a Mockingbird’ covers I also took evidence of what would be surrounding the book on the shelf. From this I can see the main colours used within the spine is black and red. Black began as the original choice for book spine covers, when considering traditional binding cover methods such as leather and fabric, this is a traditional that has been carried out. Red is a colour which grabs the audience’s attention, although due to this rule of colour theory, the shelves have become oversaturated with red hues; reversing the reason why they were made red in the first place. This research was imperative to discover what colours to use to make the books stand out against the others, to bring in high audience interaction. This is a key factor I will need to consider when designing my pieces.

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OUGD603 - Statement of Intent

I am a graphic designer with a great interest into branding and visual identity, using a mix of modern and traditional styles in a sophisti...