SB1 Final Crit

In my final crit I presented my idea as a printed product, in which I asked 3 questions and open to any other feedback from the peer assessment, alongside my rationale.

Does the typeface chosen (Futura) work?

Does the image capture what I am trying to say?

Which layout of the list works best?

The feedback I received was mainly positive and supported the design decisions I have made. The brief was to create something which was unobvious, whilst suggesting some information to key themes.

In terms of my chosen typeface it was deemed successful from multiple peers who assessed the work, “Definitely like the typeface! Looks contemporary and suits the simplistic cover”. “Typeface works well, especially the author name and the numbering as it allows for good positioning”, this is the impact I wanted the type to make on the audience, as I wanted the overall cover be something that is different in terms of modern against classical literature. This type face although if produced, not only for the competition, would consist of a acetate sleeve, or Perspex sleeve that would sit around the book overlaying the printed cover.

The imagery gained various reactions, some people enjoyed the abstract nature of the illustration; `’the imagery captures the concept in a unique format, the choice of colour is successful and the different hues complement one another”. This idea of complimentary hues is something which I wanted. Although I wanted the intentional difference between light and dark, but the process in which it was done was picked up on in my feedback. “The line in the image- although at first seems intentional – now appears as it was unavoidable due to folding paper”, although this was the method I used to create the line; perhaps using a small gap of white space to make the difference more intense without being so obvious.

It was also said that the imagery was subtle and in kept with a modern aesthetic, helping in keep with the style of the cover; therefore, I believe it has been successful, but the production methods could be worked on. Finally, it was suggested that when it comes to the concept behind the illustration it could be interpreted as confusing “the idea of blue blood and the childlike scribbles into one makes it confusing. I’d suggest looking at both ideas individually”, yet the idea I was going for by having them overlaid is to show to coexistence of the two themes of innocence and experience, and good and evil in the book; thus by separating them it would make the concept redundant.

Each of the feedback statements bar one agreed that the final listed feature with the gap of white space works best with the layout of the cover, as it adds to the modern effect and utilises the use of white space; made evident in annotations on my printed outcomes. It was also commented that the alignment between the title and the list and the author name has worked successfully as it is visually evident.

Another point picked up during the crit was that the spine text was placed the wrong way round, due to the competition regulations this will need to be changed. Although this may slightly effect some alignment on the cover, but this will be manipulated to be able to keep the basic structure of the design.

Notes Made on Outcome

Notes Made on Outcome

Notes Made on Outcome