SB3 Crit and changes/Developments

Changes to our brand identity in the beginning of the developments we have started to branding identity gained positive feedback. Brands have a strong basis which could be built to create a strong branding identity the exhibition, taken a different approach in comparison to other teams. The design should remain consistent with the tabloid identity, and also take influence from the research we discovered, such as the headlines on the sandwich boards which include humour. The idea of humour could be another unique selling point for branding, this could be used in form of wayfinding; or within my social media branding, this can lead to making a hype through the use of ‘fake news’. We also discussed the idea of using sandwich boards for the wayfinding of the final exhibition, this could be made by wood work, and placing in under chicken wire, to create an affordable alternative. The catalogue will be based around the idea of a broadsheet consisting of a few a2 sheets of newsprint keeping costing down and also allowing the most pieces to be put on the sheet.

Crit Notes: 

Catalogue - Understanding what’s what, giving you some information on each of the pieces.

signage /wayfinding - know where you're going.

Social media - create a hype then keep it going, countdown to opening.

Exhibition curation - how are you going to hang it/ present it and where.

Catalogue could be black and white broadsheet paper, using colours like red in a single context layers over.

Rate the matters by which one is most pressing to be able to organise the exhibition in which is the most important. Timeline organised in which has been chosen the most by students because that seems the most important, with a little statement reasoning why they had chosen that particular event.