SB3 GIF's to be Posted

These GIF’s are a further development of media to be posted within the social media campaigns, being GIF’s they stand out against motionless imagery. The idea behind each of the GIF’s is taking inspiration from breaking news headline banners, this is also another reason why a GIF works better than a still image. The brand is consistently represented throughout the visual identity being similar to that of the other social media content. The GIF which contains three bars specifically represents the logo, due to the number of bars and visuals being coherent with the other logo’s used in context.