Friday, 19 May 2017

SB4 Type and Colour Choices

Typeface Choice

Typeface Choice 


The typeface I have chosen to use the role of the design is Montserrat, this coincides with the modern design of the rest of the piece this is modern and is also trending within various places at the moment. The phone is also something is clear, the clear and concise nature of the typeface allows it to be read easily, this is of great importance when creating a calendar as it must be easily literate to be able to be deemed usable. The flat strong nature of the type also coincides with the strong vector image designs of the cocktails, complementing it due to the modern nature. I chose to use this typeface rather than one such as Helvetica the believe it is overused and oversaturated, therefore give my design something different still retaining the modern edge. I also believe this typeface has more personality, this is due to the low x-height of each of the characters.

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