SB2 Design Ideas

Trial 1

Design Idea 1:

In this design idea, it is a representation of both the history and the present of the carnival. The black and white photo is depicting the original team of students who organised the first carnival, linking the poster back to the original concept of the carnival, and accolades the team that bought together a community of people, this image brings that to the forefront of the audience’s attention; bringing back the original cause for the event. The largest content on the page is the 50, telling the audience. Straight away that this is celebrating the anniversary of the event, as it is half a century I wanted to make this a key aspect of the poster; this also links back to the historic imagery, hence the overlaying design decision.

Trial 2

Design Idea 2:

This design, once again is a further development from one of my original sketches. The background depicts the university, this is the place where Arthur France, the creator of the carnival, came up with the idea; recruiting many of his friends to help. Although this is unobvious to the audience at first glance it may lead them to further investigate the origins of the carnival, and its importance to the Leeds community. The general ideal of carnival is portrayed in the image in the foreground, being an image of a past carnival winner, this is reiterated through the use of bright vibrant clashing colours. The colours are bright to represent carnival, and also relate to the carnivals branding. The use of layers adds depth to the piece, showing how carnival themes are injected into everyday Leeds, similar to how they are on the print.

Trial 3

Design Idea 3:

The design is more conceptual focusing around the idea of geometric shape and colour to get across the ideas behind the design decisions. An old image is used for the centre piece; this is from the early days of the carnival giving visual representation of its history. The colour yellow has been used as it is bright, vibrant and contrasts against the other colours used. Yellow contrasts against blue in an almost uncomfortable way, this draws the attention of the audience into the poster and intrigues them. The blue logo created here is representative of the costumes worn within the carnival. This busy centre contradicts the simplistic minimalist nature of the surroundings giving minimal information and utilising white space. This keeps the information concise and the focus on the visuals of the piece. This is also why a modern clean typeface has been used.  

Trial 4

Design Idea 4:

This design focuses on features found both in the first and third design, it highlights the original team that put together organising the first event, giving the strongest visual historic link to the origins of the carnival, this may lead people into being intrigued about further information to do with the carnival and to do some further investigation. The 50 again is the largest thing on the page, making this poster more of a limited celebratory edition print, the red is used as red and blue mixed creates purple, a colour consistently used throughout the design of the branding in the carnival through the years, again the breakdown makes this one different; representing the anniversary. From design three this poster borrows the technique of minimal information and gives off the idea of the focus being on the historic factor, whilst at the same time informing the audience on everything they need to know.

Trial 5

Design Idea 5:

My final design idea takes elements from most of the design and combines them into one, as well as being a further development from the original sketches I created at the beginning of the brief. The idea of a carnival image being imposed over an image of Leeds has been used here, although the image is of Potternewton Park. This is one of the images taken from my research visit, by using this image it makes the piece more location specific, it will be recognisable for patrons of the carnival, whilst for new audiences will give them insight into the location which is transformed each year for the celebrations. LS8 has been included to tell the audience the area in which the event is held, although the full address not given this means that they will have to do further research into the event, giving the carnival more notoriety amongst Leeds.