Poster Exhibtion Research

The exhibition that I have chosen to represent in my poster is Henri Matisse: The cut outs, from the TATE Modern from 2014. He is a popular artist within the modern art community and I wanted to be able to have a relation to the paper cut out content that I created. I chose to create a poster for TATE as it is representative of modern art, which I think my paper construction is also representative of because of its simplicity and abstract nature; that is created out of the shapes. Henri Matisse’s collection is created out of paper cut outs that are placed into various positions to depict his abstract interpretation of a subject. Therefore, due to the format I though it made more sense to create a poster for this exhibition as it relates to the medium I have used to create the imagery. I also chose a modern art exhibition to create a design for as I am interested in modernist graphic design and therefore the two would make sense when placed together. Within the poster I will be experimenting with grids.

Henri Matisse, The Snail

My information for the poster will be taken from the Tate website itself, as this is where the exhibition was and puts the exhibition into the best wording to describe it accurately. I will be taking into consideration the modern style of Tate’s branding when designing the poster as well as the work itself.

Tate: Henri Matisse

When researching into the past exhibition posters of the Tate modern there are some key themes which cropped up, giving them a visual identity; this is something I will be considering in the creation of my poster.

White space is frequently used; this is to add a modern feel that pulls the information to the forefront of the audience’s attention. White space is something I want to use in my designs, I think this creates a modern feel to the design; in keeping with the aesthetic of the gallery and the art it contains.

The name of the artist is also the largest thing on the page, after an example of their work, this informs to audience the context of the poster straight away, drawing attention and drumming up interest.

An example of the artist’s work is consistently given, I would like to include this in my poster too, if the art work and colour interest someone it will bring their interest into the content of the poster.