Tuesday, 16 May 2017

SB1 Digital Developments

Type/Geometric Idea

This cover design uses a simple monochrome colour scheme which also highlights some aspects from the book. The monochrome colour and the way it intersects each other, creates a geometric pattern, drawing the audience’s eyes to the cover. This is something that is not evident on the spine of other books within the same section. The imagery itself is representing the racists issues within the book, some sides shorter than the others due to their morality allowing them to not have their thoughts influenced by prejudice, also relating in the prejudice of Boo Radley, bestowed due to fear. The book is split in half down the front and back, informative content about the book will be in the white section, although this is to be kept mainly clear to portray the dominance of the white prejudice against Tom Robinson present in the book.


Innocence Idea

This digital development is based around the idea of Scout’s mind-set being the only one that retained her moral views throughout, the story line see the character develop from innocence to experience taking an understanding from what is happening around her rather than being influenced by the negative prejudice the rest of the town is. This is represented by the pink line across the eyes of the actress from the film. This portrait shows the actress smiling representing the innocence of the character at the beginning of the book reaffirmed by the baby pink hue used across the document. Contrasting against the modern and sophisticated type, consolidated by the strong grid system followed throughout giving the design a sense of maturity. ‘There’s only one type of folks, folks’ is used on the cover to clarify the characters opinion prior all of the events within Maycomb. 

Abstract Blood Idea

My final digital development evidences the a more abstract approach to visualising concepts in the book. Based around the quote ‘Kill as many bluejay’s you want if you can hit ‘em, but it is a sin to Kill a Mockingbird’, the blue ink represents blue blood from the hypothetical shot of the bluejay. This visualisation of the quote is further supported by a list of the ‘7 deadly sins’ the 8th becoming ‘to kill a mockingbird’, reaffirming what the quote says. The imagery contains a contrast between light and dark, representing to the audience the way in which a ‘Mockingbird’ is ‘killed’ in this book, even though he harmed no one, Tom Robinson was found guilty due to his difference and peoples prejudice; the contrast her depicting this prejudice and segregation.

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OUGD603 - Statement of Intent

I am a graphic designer with a great interest into branding and visual identity, using a mix of modern and traditional styles in a sophisti...