SB1 Previous Winners / Judges Research

Shortlisted Entry 2016

This shortlisted entry at first glance appears as unclear to what it links to, although this requires further investigation about the content. The receipt acts as a synecdoche, it uses the receipt as a way to list ‘woman’ related attributes and activities, this is an intriguing method to create a list. The title and main contents are highlighted using pink pen, continuing on the theme of feminine colours used throughout the piece, drawing in the correct target market. The imagery gives away some of what the book is about, but on first impressions could be perceived as something different this is something I want to explore and possibly include in my work. Creating an interpretation that reveals only part of the contents.

Shortlisted Entry 2016

This book consists of only typography, listing the characters involved in the book. From this list the letters that make up the title of the book are selected from the second name, relying on the use of colour to highlight the audience’s attention. This is more of an obvious cover than the previous as the cover itself really only contains the title, although the list of names will cause intrigue for the audience, leading them to want to read the book. This book being more obvious works, due to its lack of imagery, it brings a conceptual idea towards a more commercial market.

Shortlisted Entry 2016

This was another cover shortlisted for ‘how to be a woman’ on which a more typographic approach was selected. This was selected because of its link to the story, pink highlighter is used within the book, this visual link has been used directly on the cover and back cover of the book. In comparison with how it was used on the previous design, as part of the type colour itself. What is interesting about this design too is its almost designed to look like an article, giving the audience an insight into how it is written; without being direct, through changing the grid slightly but using a relating typeface and colour scheme selection to a newsprint publication, reaffirmed by the paper stock background.