SB3 Final Presentation Feedback

The feedback we received from our presentation was mostly positive, the second year students commenting on how the idea was unique in and similar to any others that they had seen, due to its unique concept.

We received critique on the lack of synchronisation between the posters and the rest of the branding, although it was discussed how this will be rectified. The handmade red lines would be removed, making the pressing matters like itself larger across the page. The rest of the information will be kept in red lines, reaffirming the brand identity. Once these have been simplified these can also be used as leaflet handouts.

Within the social media it was criticised that the fake news headlines were not apparent, the idea of using humour to get across the message was popular and needed to be more evident within the works that have been distributed through social media.

The humour was almost lost throughout the creation of the exhibition branding, although some elements from the research taken such as using the sandwich boards, the funny and fake headlines were lost. I believe this happened due to the need and striving for professionalism to coincide with the modern and serious design we have throughout the exhibition branding. Although it was mentioned that the lack of humour almost too much of a serious tone and pressing matters, the name itself is serious enough telling the audience that this is an important matter, as well as the red branding being consistently saturated over all of the branding outcomes. Humour would lighten this and they felt this is what the band was missing, this is something that could be added if chosen, and fired already begin the research and development of this stage. 

The catalogue including its mockups were extremely successful, as they looked like newspaper, whilst being representative of everybody's work. It conveyed the needs of the brand whilst retaining the focus on the work itself.

If we were to progress with our exhibition branding the wayfinding presentation would remain in sandwich boards, this was unique to our design. Although the curation of the exhibition would need to be further developed, ordering events in the least to most pressing matter could be interpreted as offensive to the work. This may also lead the audience to not want to see the least pressing matter, if this was to be used we would need to reword the contents.

Overall I believe that the presentation successful and correctly betrayed a brand from research stages through to final completion accurately and concisely with a representation of the brand direction.