Each of the social media accounts were set up under the same
name, meaning they can easily be promoted and found across different networks.
@pmatterslca (Pressing Matters LCA). Each of the social media contains the
information for the location across the bio, as well as the information for the
opening and closing dates, including the workshop dates for the free workshops.
When available the red colour theme was carried out across the entire page,
e.g. the twitter colour scheme, header and Facebook header, the red used was
the exact same red as the logo ensuring a clear brand identity across all of
the medias.
Social Media Account Benefits:
Instgram:
Regular posts
Can post stories at the event
Can post videos as well as photos
Can hashtag to reach wider audience
Facebook:
Can create an event and invite people
Can promote across a selected geographical location to
ensure you’re reaching the desire audience
Can make more than one-person admin so everyone can add to
the posts
Twitter:
Can stagger tweets to ensure they are spread out
Can use hash tags to improve audience
Can customise theme to further gain notoriety of brand identity
from colours used in template.
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| Instagram Account |
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| Twitter Page |
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| Facebook Event |
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