AC - Brand Personna's

To be able to get an idea of the type of brands that will be related to the desingers brand I decided to create a series of personna's this is something which I had picked up on from various work expirience projects. In order to gain a clear idea of the audience and where theyre shopping currently, to be able to create a brand in which the new brand would sit in and already be familiar to the audience which means the brand would automatically fit into the lifestyle of the consumer. Therefore decided to investigate into some similar brands I've already looked at within my research, to quickly pulling out elements of their own branding I can look at the visual similarities throughout such and create a couple of brand personas which should be the ideal consumer for the Abi Curtis brand. As well as direct brands that relate I will also be looking into brands infitting with the lifestyle of the personnas themselves. 

Brand Personna 1:

1. Someone with enough disposable income that wishes to improve their surroundings by their visual decorating.
2. Young person who is well enough in their career that they have enough income to be able to spend extra money on investigating different visual athstetics. 
3. Someone is conscious of trends in colour and wants to bring a sense of personality into their home.
4. Someone who is comfortable within their own space and once at a sense of personality to their first home.
5. Someone who has an active lifestyle and wants to create a stylish and trendy bright and vibrant feel for their self

Brand Personna 2:

1. Lady 30 to 35+, who is developing and enhancing their family home to add a sense of modernistic style in a contemporary and vibrant way.
2. Someone who has enough disposable income to be able to forward the high-end brands in life but also likes to have additions and mixes of different brands throughout the home, in order to show their personality through their furnishings and surroundings.
3. Someone who wants to have a vibrant unique style to their surroundings.
4. Someone who's brand loyal and will explore the visual identity of a brand and consistently be able to come back to that brand in order to keep updating their lifestyle.

Brand Personna 1 Final: 

• Young female, with her first/second home, who wants to make it a place she is proud to show off to friends and family as being a place to entertain and show off her personality through her surroundings. She is doing well in her career and has a spare money to be able to go out and spend extra on soft furnishings and other elements of the home in which the surface print designer will be featured. She is conscious of trends and styles and therefore shops accordingly for her home as she does for herself. She's health-conscious and regularly attends the gym, in which she stays brand loyal to the other brands which she surrounds herself with, therefore requiring bright and vibrant activewear also.

Brand Personna 2 Final:

•  A mother and family lady older than 30-upper Middle-aged who is conscious of keeping her home in a stylish manner in order to be able to entertain friends and family. She is a brand loyal consumer who wants to find brands which suit her personality which she can add elements of to both her home and wardrobe. There is enough to income to be able to afford the higher brands, although likes to invest in start-up designers and find interesting and new quirky prints and patterns to invigorate her lifestyle.

Brand personnas regular brands/stores: