BRUT - Audience Research 2

As we had now decided on the direction in which we would be taking the brief Hannah and I decided to get in contact with people we knew around the age group of the target audience. Due to the idea being based around slang terms within the age group, we felt this would be the best way to be able to gain primary sources of information. We contacted 2 people within the age group Alex 19, and Ellis 20. In the conversation, we asked what terms you would use to describe progression with a partner to your mates. These terms we will be selecting to use within the final ad designs.

Terms:

• thirsty 
• necking on
• cracking on
• bj 
• tekkers
• hicky 
• spitters are quitters
• get with 
• churps
• send nudes
• cheeky bum squeeze
• bonking 
• netflix and chill 
• booty call
• cheeky snap