ID - Google Form Primary Research

In order to get a better understanding of the way that people with invisible disabilities who actually use travel for London on a daily basis feel, regarding the issue, I decided to create a Google survey. I sent this out to people I know who live in London with invisible disabilities and also asked them to charity around my friends, who they know who also has invisible disabilities or illnesses. By doing this primary research allows me to gain an understanding of the needs that the people with invisible disabilities are feeling. In turn, this will give me a greater depth of understanding of what information should be presented on the campaign itself.

Question 1

All respondents to the survey itself use public transport, as many people within the London area, were questioned this is all relevant for travel for London network.

Question 2

Half of the respondents said that their invisible disability/illness impacts their choices of travel around London.

Question 3

Over two-thirds of respondents said that they have refrained from asking somebody to move from a priority seating fear of having to justify themselves. This clearly identifies that there is an issue with the way in which people perceive invisible illnesses and the way that people with invisible illnesses/disabilities feel about themselves using priority facilities which they are entitled to. Further exemplifying the need for further awareness amongst the larger community of London.

Question 4

Half of the people you replied to the survey said that they have experienced judgement using priority seating or know someone who has. This comes to a slight surprise me due to answer to the last question, showing the fact that more people were fearful about asking to use a priority seat rather in comparison to the number of people that actually receive judgement or know someone who has for doing so. Highlighting the fact that people are scared about having to justify their invisible disabilities somebody who doesn't understand it due to a lack of awareness.

Question 5

Majority of the respondents to this question asking what happened if they had received judgement on a someone who has, regards the way in people look at the person with invisible disabilities using the seats they are entitled to. Even to the extent where people from a different age group which should have a greater sense of maturity and empathy for people using priority seating have made prejudiced judgements due to the way that somebody looks. Once again further exemplifying the need for a larger awareness of invisible disabilities.

Question 6

This question clearly exemplifies the way in which awareness is needed on the TFL network. Contradicting previous questions such as whether the person themselves has felt judged or know someone who has for using priority seating 100% of the respondents replied to say that they believe that people are ignorant to the fact that people who suffer from invisible disabilities are entitled to use party facilities. This gives me an idea of the overwhelming feeling of lack of awareness that people who are suffering from invisible disabilities having to cope with every day.

Question 7

This question directly asked the people with invisible disabilities what they think to be done better to combat the lack of awareness that people are having. Suggestions such as lookup campaign were implemented widely enough and requirements of further advertising in different methods of TFL is needed, were given. This directly tells me that people with invisible illnesses require further awareness.

Question 8

This question refers directly to the lookup campaign and the offer me a seat badge campaign that TfL currently run in order to help people with invisible disabilities access the facilities they are required to. The respondents tell me that 50% of the people do not believe that either campaign is working to the full potential that it could do. Although 50% of the respondents did tell me that they felt the campaigns were working on making a positive effect. This tells me that rather than reinvigorating the lookup campaign itself I should create a new campaign that should sit alongside as part of the lookup campaign, specifically focusing around a visible disability.

Question 9

My final question once again linked to the direct ideas of the people living with the invisible analysis on how the issue should be combated. All of which in some way mention the fact that people need to be made more aware of and therefore this would lead me in creating an awareness campaign that doesn't only raise awareness of invisible illness itself but also the fact that invisible illness and disability is a disability and discriminating against it is both wrong and illegal.