AC - Similar Brands

Marimekko Logo

• Simplistic logo, made to have a timeless effect, reflecting the work of the brands itself. 
• Although it was created to be timeless it now seems old fashioned due to the typesetting nature of the font itself, reflecting the style of a typewriter. 
• Has been recently updated with larger kerning giving it a more high end feel reflecting larger industry leading brands. 

Oliver Bonas Logo

• Modernistic simple design, reflective of the type of prints and colour scheme that are involved with the brand itself.
• The logo sticks to the grey colour scheme found within the stores, and throughout a majority of their projects. 
• The grey contrasts against some colours that add a pop of vibrancy to the brand, keeping the focus on the products and the prints of the brand themselves. 
• Available in black and white also, to be able to be used in appropriation with the print and location in which it is being displayed in. 

Anthropologie Logo

• Serif typeface giving a more traditional visual to the brand, which compliments the artisan style of products they create, but also contrasts against the modern way in which they are presented.
• Serif type gives a premium feel to an older market, who rely on traditionalism in relevance to quality. 
• Wide kern allows for a more modernistic display of the type, in contrast to a tighter kern which would reflect a more book style typographic quality. 

Persora Logo

• Serif typeface with high contrast between limb and serif to create an elegant look, through creating more contrast there is more negative space within the logo itself, and therefore allowing for a high visual draw to the wider elements of the logotype; giving it a more premium feel. 
• A newly created brand that reflects modernity and colour in a sophisticated way, they provide a larger range of products in prints that match in stories, similar to that of the artist which I am branding.
• Sans serif and serif type contrasting against each other in the one logotype, describes the nature of the business as well as the name alone, is this because it is a new business who is trying to gain the notoriety of what they're doing, and therefore will remove this element when more well known.
• This is something to take into consideration in my branding design as the artist who I am branding is currently new to the industry, this will be experimentation alongside the general branding identity. 

Zara Home Logo

• The brand based on a wider more well-known clothing brand.
• Simple san serif type, to complement the minimal style of the products created and sold in the store. 
• The modern type that can be transitioned into different platforms such as print and digital media, as well as being laid over graphics. 
• this is something to take into consideration when creating my branding, as the identity needs to be visually prominent when placed over a variety of colours and prints. 

Rose & Grey Logo

• The logo shows the simplicity and a theme which can be seen throughout the other logo marks from the competitive businesses. 
• simplicity to complement the style they want to portray but also contrast against the actual prints they're creating.
•  A hint of colour which is a common theme throughout their work, giving a clearer idea of the style which the consumer is buying into from the get go.