AC - @printsbyjuunar

Prints by Juunar, is another artist which the print designer finds inspirational. Joonas Ursin is a surface print designer who creates his work electronically using his iPhone and other iOS devices, which are then exported electronically and presented on his Instagram. Therefore obtaining a completely different audience to Marimekko, therefore I decided to look into the branding and visual language that this particular artist has associated with himself in order to gain the correct audience. 

@printsbyjuunar logo

In contrast to most of the designers within the same industry, Joonas uses imagery for his logo mark rather than a type based logo, although this offers a point of difference for some designers and compliments the mark making technique of his work itself, it does leave him a little lost within a highly saturated industry. Larger brands can be substantially represented through a simple visualisation due to their widespread notoriety, whereas I believe that smaller designers who are trying to gain this notoriety do better having a type based logo, for the sole reason of having a representation of the brand name itself, allowing for the brand name to stick in the mind of the audience, and therefore become more memorable; before moving into a more visually based logotype. As can be seen, by the following of this artist (as seen in figure 1) he may gain more of a following if his branding was more focused around himself as a professional. 

Figure 1

It is interesting to see the similarities between the work of this artist and the designer which I am branding as I can see there are visual similarities in their process through their outcomes, both encapsulate bright and bold prints on a large scale. This shows me there is a mix between the commercial style of Marimekko and artistic style of this artist is a medium in which Abi Curtis wants to sit in a professional capacity. 

@printsbyjuunar work