AC - Deliverables Considerations

Before continuing on with my research and development of this brief, I began to consider the actual deliverables that will be needed alongside the logo and brand identity itself for this brief. Due to the nature of the branding design itself, as it is for a surface print designer, it is evident that the logo needs to be provided in both black and white, as it will need to be used alone, but also overlaid onto the prints that the artist will be creating. Although it is worth considering the print finishes that can be involved in the branding as part of the identity itself, for example, the use of raised spot varnished and spot colours, that could be used to be able to create a contrast to the work itself, when placed against such bright bold prints.

Basic deliverables:

• Logo
• Brand colours
• Branding concept booklet

Extra deliverables - needs discussion with the client:

• Business cards
• Portfolio pack presentation 
• Signage to be used in fairs for sales and promotional purposes.