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| Mr Kiping Instagram |
After taking into consideration who the target consumer
is for Artisan bakery, it led me to consider the younger people he will
actually be involved with buying these products. They also took into
consideration I also took into consideration the fact that market leaders, such
as Mr Kipling, do use their social media as both a promotional and engaging a tool to be able to promote their product. In a world where social media is a
form of advertising, it is important for a business to have a social posting that
is both relevant visually and contextually for their audience.
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| Instagram Post 1 |
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| Instagram Post 2 |
As previously discussed in terms of design and new that I
need to keep the style similar to that of the packaging of the website in order
to keep brand consistency throughout. Again, three keeping this visual
consistency throughout the social media it would allow for further notoriety
and a brand-new platform, really officially drilling into the audience the
visual associations of the brand. In order to create a more engaging visual
experience for the audience I decided to use quotes that were typically
Lancashire, for example ‘this sticky toffee pudding is a damn sight more than
oreet’ and ‘Ey up? You haven't had their loaf yet?’ To using these typically
northern expressions it's bringing the brand tone of voice into the social
media post themselves, these will engage with people from the North to know of
the products already, and also intrigue people from elsewhere who know that the
slang is Northern, further pushing the heritage of the brand where it has come
from itself. Therefore, not only promoting the products and how good they are
through the use of slang, but also pushing the entire brand identity.
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