ID - Campaign Ideas

Notes

As my research has shown there was not much call for the lookup campaign when it was created, which led to a lot of people not really knowing about it, which is no surprise when it was a bullet point underneath the larger campaign. Although people do know about the offer me the seat badges, a lot of people don't know that people with invisible disabilities are entitled to have these badges. People also do not understand the invisible disabilities are extremely common, and affect one in five people.

Therefore, I will be creating an advertising campaign that is raising awareness of invisible disabilities focused towards people on the travel for London network.

My first idea if the campaign highlights the fact of invisible, taking the fact that these disabilities cannot be seen it is looking at other things that cannot be seen that are there. Through investigation will find a way of doing this that will make the audience realised that the consideration of others needs to come into play when using priority facilities.

The focus will look around everyday things that are there that we can't see such as air and gravity, heat and cold. I also took in consideration the use of emotions and the fact that people can visibly hide their emotions, although I feel like this may be offensive to people with invisible disabilities, as emotion is something very subjective to each person and something that not everybody understands in the same way. Therefore, by using a motion it may also show that invisible disabilities are subjective, which they are not. I also considered the fact of using things which is quite ridiculous that people believe in that do not exist or cannot be seen, such as ghosts etc. but again I feel this may be offensive to people with invisible disabilities almost as if you're not taking the disability is a serious condition which all of which are.

My second idea was to focus on the individual illness symptoms, looking mainly at the illnesses that people do not believe that are visible disabilities such as anxiety and depression. This would pick up on the key factor the brief of making sure people are actually taught information about these invisible illnesses to give them greater understanding of what actually happens. Although this may not be inclusive enough to represent invisible illnesses clearly as a whole, it may make it seem like an appetising awareness campaign for that specific illness rather than the campaign as a whole. Due to how limited an advertising campaign can be as well in terms of how much information could be put on it for the audience be able to understand it such a short period of time (as the audience is someone who will be passing or quickly reading this information on a journey) I do not want to be limited on spotting certain focus onto only some invisible disabilities. This may also act as a trigger to people by highlighting their own illnesses it can lead to an uncomfortable position where somebody is even less confident to be able to talk about their invisible illness when requesting to use priority facilities.

My third idea is to focus on the figures of invisible illnesses themselves, through my research I have gained lots of facts about invisible illnesses themselves. This could be put into context for each of the methods of transport for TFL, to doing so it's making it directly relevant to the person reading it, therefore already enticing them more into the information being relevant to their journey. For example, one in five people have an invisible illness this can be put into a tube carriage which can hold 50 people, therefore 10 people on my courage need the priority seating. Due to the shocking numbers this can also be quite an eye-opener to the audience and therefore mean it sticks in their mind more, giving the overall campaign a greater impact into people becoming more aware that invisible illnesses are also entitled to use disabled facilities.