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| Pinterest Board 1 |
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| Pinterest Board 2 |
In order to be able to bring together an illustrative style
I decided to look into flat illustration. Flat illustration of the style that
TfL specifically says they wish to have on any advertising that represents the
brand, or any campaign that is coinciding with TFL brand. I decided to take to
Pinterest to be able to search into simplistic illustrative styles. The ones
that I believe are most impactful of the ones with the least amount of
colouring and embody the most simplicity. I believe this style is most fitting
for TFL as this is the style they have used before, as well as believe the
simplicity will enable me to use a very specific few colours from the colour
palette specified within the digital guide branding scheme. Which seems to
resemble the printed ads they also produce, in order to get brand clarity and
consistency throughout all TFL adverts.
Imagery Brainstorm:
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| Brainstorm |
Before illustrating the imagery, I decided to do a quick imagery brainstorm to be able to bring to mind any imagery that relates to each of the topics that can be featured in the campaign.
Oxygen - originally began considering the use of an
illustration such as a canister of oxygen, although I think having a canister
and a mask is too much related to physical disability and therefore giving a
negative image to invisible disabilities, or making it seem less important. Therefore,
I decided to think about the scientific factor within oxygen doing a
typographic illustration of the element itself. Although due to the typographic
nature of the campaign discovered in my initial ideas, I don't want anything to
take away from the typography and keep the simplicity and bright and bold colours
the key focal point of the campaign, as per the TFL advertising rules.
Therefore, I began to consider the idea of bubbles, this is something I
experimented with in my initial idea, this may be thinking of the opposite of
oxygen/air, being water. By pulling both of these ideas together I began to
think about fishbowl the fish don't need as they need water, therefore bringing
in a further link of how as humans, we need our and it is there constantly, but
we don't see it, therefore, don't appreciate it. Therefore, by illustrating a
fishbowl I could incorporate things such as air bubbles which could come out of
the top, which in turn would give both representations as previously mentioned
and draw attention to the fact the poster is about air.
Gravity - when began to think about gravity I thought about
Isaac Newton as he was the man who discovered gravity, although I think I need
something simpler for the illustration for people to be able to understand as
the audience is looking at the campaign is a quick glance. I then began to
think about the Apple, this is the way in which Isaac Newton discovered
gravity, although I cannot assume that everybody understands and knows this. Also,
the use of an apple gives connotations to the brand Apple rather than the story
gravity. As I have decided on a depiction of the opposite of oxygen for the
first illustration, I decided to think about the opposite of gravity. Space
came to mind; I then began to think about the lack of gravity the moon could be
used as a clear depiction due to the fact that it has no gravity which common
knowledge is. Although the moon is been used in previous TFL advertising
campaign for night travel, therefore something different would need to be used.
Therefore, I also began to think about astronauts, the fact that astronauts do
not have any gravity whilst in space.
Time - when began to think about the time I thought I needed a
clear depiction of time, although the other two illustrations illustrate the
opposite of the factor that has been spoken about which almost makes it more
obvious, time can only really have one to picture, a clock. When you think
about London o'clock you in silly think about Big Ben, though I do not want
this to be something that people think is relevant to tourism, therefore, I want
to avoid that. Therefore, I decided to look at illustrations of alarm clocks
and digital timers, almost again taking into consideration the opposite of time
itself by having a countdown. Although due to the nature of the brief being
regarding invisible disabilities and illnesses, I believe the countdown could
be seen as morbid. Therefore, I will be going with a simple clock illustration
stripping a clock back to its very visual identity instantaneously notifying
people visually of the content.
Relevant Illustrations:
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| Example |
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| Example |
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| Example |
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