Poiret One Point
Poiret one point has been used for the main logotype because of its elegant and sophisticated nature. The thin and large height of the type allows for a minimal feel for the logo, giving a premium appearance to the overall brand.
Baskerville
Baskerville was selected to make a representation of the heritage that is involved with the brand, both the artisan processes that occur in the making of the goods. Also, the family roots in which the brand was built upon, creating a staple in the industries development, as will this brand.
Europa Regular
Europa has been used to be used as a body text this is to be used in the main text of letters, official documents and the website. The simplicity of the typeface compliments the simplistic nature of the logotype, whilst its san serif modern nature reaffirms the modern style of the colour pops used elsewhere in the elements that this type is evident.
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