Cherrytree Bakery - Packaging Designs

The next part of the brand that seems naturally to progress with the packaging design itself, the packaging is extremely important as the business is sending products out on both B2B and B2C basis, therefore commercial packaging is needed as well as consumer packaging.

In order to keep consistency with the rest of the branding that had already been created I decided to take the influence of the packaging from the website product pages. Resembling the half cut-off colour of the website pages I decided to create packaging visuals that linked to the colours that the pages were designed in on the website. For example, the cupcakes have yellow as they also yellow on the website, this promo colour makes the product stand out on the shelves, as well as gives a consistent visual field the entire brand.

I feel consistency was important throughout the entirety of this brief due to the fact that the brand is something that is new, therefore by having a consistent website packaging etc. people will gain a sense of notoriety for the visual style of the brand and therefore gain familiarity with other aspects of the brand itself.

The logo is featured on all sides of the packaging, as can be seen in both the cupcake and the life packaging here. On the boxes themselves where there is no room to put the typography logo the logo mark of the three strands of wheat are used, again pushing brand notoriety and visual links no matter what position the packaging is seen in.

as this brief was a pitching brief which we did not know if would be getting subsidise for I decided to only mockup the designs, rather than printing them and producing them myself, this is fitting for the brief itself as the proposal needs to be sent across electronically and there was no room to be able to send physical objects into the client.

I believe the packaging is a successful representative of the brand, yet again the texture is used in the background to be able to give a warmer feel, something visually represents the brand values, which also complements the logo itself, was also intensifying the bright pops of colour.

The simplicity of the packaging itself without any imagery gives the product a really premium feel, this is why chose to use a box which had a window for the cupcakes, whilst allowing the consumer to see the product it does not add any extra visual elements to the branding itself. Stripping the branding back to its essential core visual factors, in the way that the business strips packets ingredients to be able to create Artisan products. A further consideration that needed to be taken to be able to offer an all-around visual representation of the true brand values.

Cupcake Packaging

Loaf Packaging