Cherrytree Bakery - Colour Selection

Before moving forward with any more designing and concept I decided to look back into the way that the business currently packages and sends out their products to both their customers and suppliers/coffee shop partnerships. To give me an idea of the way they like to include elements such as colour and type to the mix. 

Images found -

Chorley Cake Packaging

Ginger Bun Packaging

Sticky Teacake Packaging

In terms of its business packaging, the company allows the customers who will be selling the products on to use their own branding in order to promote themselves, rather than Cherrytree bakery branding. As the new company is seemingly more focused towards a public consumer market, I decided to investigate their current direct consumer packaging. Which to say least has room for improvement, the design itself consists of the logo on a black background, with a strip of colour that is used as a highlight throughout that particular products packaging. Which is then overlaid with text that the brand uses for the branding itself? Alongside the nutritional information.  As can be seen here they have a clear direction in terms of the way they wish to use their current brand identity, therefore this is something I will keep in mind when creating the further imagery and visuals for the rest of the branding for the business. Although from this I have decided that there is a need for direction when it comes to colour that has a meaning for the business, rather than solely the product itself. 

Considerations - 

When taking into consideration the colours that could be used as part of the branding, I decided to look into the location of the business itself. This would also mean the colours used would be reflecting on the name 'of Lancashire' further making it more relevant to the business itself. I originally thought about taking images from famous Lancashire spots and using a spotting tool to generate colour as can be seen with my experiment below. 

Lancaster Castle

Although this did provide some promising colours, which would modernise the companies view on packaging, to give the new business a reinvigorated lease of life visually, I felt these colours did not particularly tell any story about Lancashire as a place, to be able to do this I wanted to find a colour scheme that was particularly representative of the county. This is when I began to consider the fact that each of the counties in the UK has their own traditional flag. In doing so I found an image of the Lancashire flag, to find it consists of yellow, green and red, these colours are distinctive, and anyone who recognises the flag would recognise the combination. Therefore I decided to proceed using these colours within my further explorations of the branding identity. As well as offering brighter and more engaging colours with a meaning behind it to the new brand, this concept allows for a deeper meaning of the name itself, in which context when combined with the logo, people will recognise the link between the two verbal and visual decisions. This will go on the influence the selections of colours that will be used within the accents of the other pieces, for example within the packaging and the website aspects of the brief. 

Lancashire Flag