ID - Designs in situ/Production

As the basis for the brief was the raise awareness of invisible illness and disabilities on the TfL network, and make the use of their disability facilities in the way they're entitled to, I decided to create mocked up versions of my designs in various advertising placements on the network itself. This included the underground network and the buses to give an example of the way that the campaign could be worked across the network as a whole to be able to create a widespread campaign.

I felt this would be the best method of production for the brief and most fitting for the brief due to its context. If I tried to physically produce my designs would be inappropriate due to the sheer size of the ads themselves. Even the smallest format of the ads are much larger than A0 and would require industry standard specialised printing. Therefore to best show how the designs would be used I have created the following mockups.

In Station Mockups:

Large Scale Posters:

Bus Mockup: