Cherrytree Bakery - Further Research/Name Selection

In order to be able to gain a real idea of who is behind the business, I decided to further my research this meant that I was able to gain a better understanding of who runs it; as the business was so focused on being family run, and remaining as so as one of its main selling points; I wanted to produce something that made this evident throughout the process of the entire design. To be able to do so I took to companies house, a government-run website that allows the public to access information about a business which they legally have to publish. 

Companies House:

Overall Company Information

People Involved

From the information that is provided about the existing company, the business is run by three members of the Entwistle family, this is evident from previous research in which the name Gary Entwistle has been shown previously as part of the about section of the website. 

Knowing now about the levels of the family that are involved with the business give me an insight into possibly including a visual or verbal representation of each three members of the family. e.g. 'Three Entwistle's'.

Further Consideration:

After further consideration, I have decided to move away from the idea of including the nature of three in the name itself and rather investigate that further into the visualisation of the project itself. Looking into it further the values that are held around the brand, they are very focused on the fact that they work with the local community and have been a part of such for a long time. The business is very proud of being from Lancashire and putting back into the Lancashire community, therefore I considered incorporating this into the name of the business itself, showing both its family run nature and proud heritage of being part of the Lancashire community. 

Chosen Name: Entwistle's of Lancashire