AC - Influencer's Websites

After having a second meeting with the client are looking into the research I've come completed she gave me a growth rate of the brands in which she wants to present herself closest to it in the industry. Therefore I decided to look into their brand's identity further looking at their website and the other visual aspects rather than just a logo, in doing so I could be able to identify some more is the trends which are in the industry which the artist is wanting to enter into and therefore gather a greater idea about how somebody should be branded within this industry.

John Lewis:

John Lewis Website

John Lewis Website 2

The John Lewis website uses colour stories to be able to present their products in a clean and simple way, that allows the consumer to transition through products and themes simplest visual transition. this shows a way that they like to let the products speak for itself this is evident throughout the typography letters also use with on the site. Although the pages quite cluttered due to the amount of imagery that is actually used, this contrast against the TV campaign which is currently out which lead to more editorial whitespace layout. The same typography has been used as the branding itself within the headers of the site, this typeface has also been use of the body text. Again this is to give the site an overall coherence with the visual identity, yet I believe it gives an almost confusing lack of differentiation between hierarchy of the information that is being presented.

MADE.com:

Home Landing Page

Suggestions Page

Editorial Advice Page 

Uses colour stories to be able to engage with the audience to be able to show them the way in which different product imprints can work together, as well as promoting the products they already have this also allows for promotion of new prints and styles within the same area. This is an interesting way of being able to work together that doesn't physically go together naturally, through pulling out different visual points given them a colourful link. This is been done in an editorial style, which allows for a good centre space around each print and colour and therefore allows it to have its own voice for mixing and showing familiarity with the other images. This is something I need to take into consideration with the branding iron creating due to the different nature of all of the prints that were involved with the designer, some of the deliverables require the prints being used themselves, and therefore need to create visual style to use the us of the imagery itself.

The title has been used for the main body text is wide kerned which allows for clarity when reading, as well as the simplicity against the complexity of the imagery used with the piece,  again this is something I need to consider when creating some of the deliverables for this brief. The main typeface is more interestingly placed with a high contrast serif  it allows for the eyes to be drawn directly towards this, due to its high contrast to the other type on the page. This is something I haven't seen using other branding to maybe appoint to investigate within the branding itself. As this may be a point of interest that could set the brand apart from others in the industry but also link into some of the official identities of these brands are picking up on such as the use of a large serif font  to be able to create contrast within a page.