ID - TfL Support for Look Up

I'm a big supporter of the lookup campaign and always try to ensure when I'm using public transport in London that I do look up, although I personally seen this happen myself with someone unable to stand towards the tube and other simply ignore the fact that that person is struggling. TFL responded to the lookup campaign, with a series of facts and figures attempted to justify the amount they are trying to do to push the campaign. To be able to evaluate what actually is being done I am reading through this and also making notes belief each section about my personal opinion of the experiences I know of, taking into consideration the previous research I've already completed.

Transport for London (TfL) has joined the Look Up campaign, started by customer Corry Shaw, which asks people travelling on public transport to look up to see if someone is in the greater need of their seat.

From this week, TfL has added Look Up messaging to a range of station and train announcements.

This article was created last year within the summer, although some deregulated eaters CFL I have not noticed yet on one single journey that I have made the announcement being made for people to look up and see if people round the priority seat.

Alongside this, there are further measures to raise awareness such as promotional posters in station halls, messages on digital advertisements and social media activity. TfL will also include the Look Up messaging in regular communications to its employees, who are the strongest ambassadors for building awareness. This supports TfL's existing Travel Kind campaign, which encourages customers to be considerate of one another when using public transport.

I've also not seen recently any promotional posters within stations of talking about the lookup campaign, rather focus is taken up by paid promotional posters both on and off the trains themselves. There were promotional posters in stations at the beginning of last summer near when this article was published although they seem to have diminished.

Corry Shaw, who is disabled and lives with chronic pain that means she needs a seat when travelling, caught the attention of the public last month through press and social media. Although she uses a TfL 'Please Offer Me a Seat' badge, Corry has found the majority of commuters avoid eye contact, sometimes unintentionally, which can make it difficult to ask for a seat. As a result, Corry launched the Look Up campaign and called upon TfL and the Mayor of London to support her plea to customers to look up and offer their seat to people in greater need.

TfL's 'Please Offer Me a Seat' badge was launched in April 2017, supporting customers with a range of conditions, invisible impairments and illnesses, helping them to travel without fear of having to stand in pain or discomfort. More than 30,000 have been issued to disabled customers and those with invisible conditions.

Making transport accessible for everyone is a key business priority for TfL and the Mayor, and Corry's Look Up campaign supports its delivery. TfL has been working with Corry to develop and deliver the campaign which customers will now see and hear on London's transport network.

There is an idea around see and hear me, the idea being that the illness cannot be seen or heard the person who is standing there suffering from it can.

The Mayor of London, Sadiq Khan said: 'Having spoken to Corry Shaw about her Look Up campaign, I have been determined to make it a reality on London's transport network. It's a fantastic initiative, and I hope it helps thousands of people get around London more safely and easily, while increasing awareness of disability among Londoners. Alongside the success of the 'Please Offer Me a Seat' campaign, the Look Up campaign will be an important part of our work making London's transport system genuinely accessible for everyone.'

Corry Shaw said: 'I am so delighted that the Look Up campaign is being supported by TfL. When I emailed TfL a month ago I never dreamed that it would lead to a real change in the public transport system, but the message seems to resonate with people and I've had support from all over the country.

'I would really like to express my gratitude to the thousands of people that signed the petition and helped me spread the word on social media. I would also like to thank TfL and the Mayor's office who have been open and enthusiastic about supporting the campaign. I am excited that Please Look Up messages are now moving forward so that we can improve the lives of thousands of passengers every day.'

Mark Evers, TfL's Chief Customer Officer for London Underground said: 'Being able to get a seat on public transport can make a real difference to people who are less able to stand and we're pleased to get behind the Look Up campaign to support our work to make services more comfortable for people with accessibility needs. Asking passengers to look up while travelling is a simple way to ask customers to be considerate of their fellow passengers and raise awareness of the needs of people with visible and hidden disabilities.'

All buses, Tubes, trains and trams have clearly marked priority seats for anyone who needs them.

Customers can also apply for a Please Offer Me a Seat badge and card or a Baby on Board badge to help you get a seat if you need one

'Please Offer Me a Seat' badge
In April 2017 TfL launched a free badge, "Please Offer Me a Seat" to help people with invisible impairments (ranging from hidden disabilities, conditions or illness) following a successful trial in autumn 2016.

Currently 31,000 badges have issued

A survey of badge users found:
•84 per cent of users have an invisible condition
•78 per cent of users find it easier to get a seat with the badge or card
•75 per cent of users are offered a seat with the badge or card
•95 per cent of users are likely to recommend the scheme to a friend

TfL does not ask customers requesting the badge or card for their medical history or supporting evidence from a doctor.

Since launch POMAS has been adopted by Greater Anglia trains, the New York Transport Authority and other transport provides have expressed an interest in the scheme.

'Baby on Board' badge

Over 1 million badges requested by customers in 12 years: 10,000 per month currently. Around 130,000 are issued each year.

The badges can be used on all TfL services - London Underground, London Overground, TfL Rail, London Buses, Docklands Light Railway, Tramlink and River Services - as well as on station platforms & waiting areas.

Travel support card
TfL's Travel Support card helps disabled and older customers communicate with staff by allowing them to write down what helps they need, as well as information such as their emergency contact number