Sunday, 28 April 2019

ID - Revising the brief


Due to the research, I've completed currently I've decided to narrow down my brief. Throughout my research, I found out the most common problem that people with invisible disabilities face is that involving transport within the public. This is due to the fact that they have to be surrounded by people, who may not understand invisible illnesses and disabilities, and therefore feel as if they need to be justifying the use of the facilities which they are more than entitled to.
Therefore, I have decided to focus my brief around travel to London. There is been a lot of attempts at making sure people notify themselves of people disabilities around them, and offer them the support they need, whether this be helping them on and off with the form of transport; or simply offering the priority seeks to those who need it. Campaigns such as no-go Britain highlighted the fact that London put an emphasis on the fact that most of its transport methods were inaccessible, during the Paralympics. Although since then this highlight seems to have been taken away. In a time where the list of invisible disabilities started to include disabilities it should have included for a long time, such as mental health issues and anxiety, I believe it's time for a reinvigorated campaign that highlights the issues and the change that must happen to be able to gain equality for people with invisible disabilities.
Attempts of this have been made as can be seen in the look-up the campaign, although the petition was certified and travel to London stated that all drivers would now question travellers if anybody around the needed a seat after each stop, this is something that still does not happen. The evidence of the campaign itself around the trouble for London facilities has also diminished greatly over the last year since the campaign reached its peak.
Through my research, it is also evident that people don't particularly understand invisible disabilities and those who are living with invisible disabilities themselves are craving wider awareness of the fact that disability doesn't need to be something that is only skin deep. This is something I think needs to come through my campaign.

Therefore my new brief will be focused around invisible disabilities, and raising awareness of the conditions and needs of the people with the conditions whilst travelling around London using travel for London services. I've decided to use travel for London, as it is the most highly used transport method of public transport within the UK. It is also a place where campaigns such as lookup have attempted to make it clear that changes needed throughout the network, whereas there has not yet been a campaign that highlights the specifics of invisible disabilities and the needs of the sufferers of such.

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